Marketing tips for Funeral Directors: A Premium Funeral Notices Subscription Exclusive
by Vicki Barlow
• Published 01/02/2024
• Keep offering digital notices with every arrangement you make.
• Let people know they may view notices on your website or contact us to add a notice feed to your site.
• Look out for your business featuring in the listing advert of your local newspaper, on the Funeral Notices page.
• Keep in touch.
The team are always on hand to support you with every aspect of your Funeral Notices account. We'll keep in touch too, and as well as the fortnightly update emails we send to every Funeral Director, we'll add you to our monthly Funeral Notice Partner Newsletter - exclusive to our subscribers. We'll include marketing insights from our expert colleagues at Reach, charity news and tips to support you with your subscription. Look out for that in your inbox.
As an extra thank you to our Premium Funeral Notice Partners, we asked our colleagues in the marketing team at Reach to give us their top tips to market a funeral business. Here's what they said...
In the ever-evolving world of funeral services, embracing digital platforms is essential for staying connected with families and communities. As subscribers to funeral-notices.co.uk, you've already taken a significant step towards enhancing your online presence. This blog aims to provide valuable insights on marketing in a way that aligns with the sensitive nature of your profession.
Utilise funeral-notices.co.uk to create heartfelt and informative digital notices. Share stories, photos, and details about the deceased to celebrate their life. Include links to your funeral home's website and social media pages to foster a deeper connection with families.
Top Tip - Make the most of your Premium Funeral Notices Subscription by offering a digital notice to every family you speak with.
Develop engaging and empathetic content for your website, social media, and other digital platforms. Share stories, photos, and personalised details about the work you do, creating a meaningful online presence.
Top Tip - Content marketing is a great way to showcase your funeral business - where a digital advert carries a fairly static message, content marketing allows you to tell the story behind your business, helping you reach and engage with potential clients in your target areas. Read more about content marketing in our blog
7 content marketing tips to grow your business.
Showcase the distinctive services your funeral home offers through various marketing channels. Whether it's unique memorialisation options, special ceremonies, or personalised tributes, make sure your community is aware of what sets you apart.
Use your website and social media to provide glimpses into the caring and supportive environment your funeral home provides.
Top Tip - Blogs are an effective way to talk about who you are and what you do. Share your blogs on social media and in emails. You'll increase engagement and drive traffic to your website.
Approach your digital interactions with sensitivity, ensuring your tone is the same as you speak to people face to face, day to day. Respond thoughtfully to online enquiries, comments, and messages, promptly.
Use social media platforms to share valuable resources, support networks, and guidance on navigating the grieving process.
Top Tip - You're the experts, don't be afraid to position your business as a source of knowledge, support and comfort within your community. People are intrigued by the funeral industry, break down barriers and create engagement with sensitive insights and helpful tips.
Enhance your funeral home's visibility in local searches by optimising your website for search engines. Use location-specific keywords and ensure that your business information is accurate across online platforms. Explore local SEO strategies to ensure that your funeral home appears prominently when families are searching for services in your area.
Top Tip - 2024 is set to be the year of personalised, community-focused marketing - which offers opportunities for Funeral Directors. Taking a more personalised approach tends to involve a softer message, allowing you to talk about more sensitive subjects. You can read more about our 2024 marketing predictions
here.
This is something we advise everyone to do before, during and after any marketing campaign.
Before you start, have a clear plan with realistic objectives, and make sure you know who your target audience is.
Regularly analyse the performance of your marketing efforts using tools like Google Analytics.
Track website traffic, engagement metrics, and social media insights to understand what resonates with your audience.
Top Tip - Implement feedback mechanisms on your website to gather insights from families you've served, helping you continually refine and improve your services. Good reviews make great content too. Don't be afraid to shout about the positive things people are saying about your business.
If you would like to talk to us about marketing your funeral business or would like to discuss your Funeral Notice account, please complete the form below and we will be in touch.
