Many Funeral Directors are choosing to add funeral notices to their website and if you've yet to make that decision, you're interested and looking for a provider or want to compare our benefits to an existing provider, we thought it would be helpful to explain how having notices on your website is of benefit to you and talk about the service we can provide for you, for free.
So, what are the benefits of having notices on your website?
- More people viewing your website
This is the first obvious benefit to having notices on your website. Once a notice is published, you can advise families to view their notices via your own website. They will tell their friends and family and suddenly you have people visiting your site pre-need.
As you know looking for a Funeral Director online only tends to happen when people are in immediate need of your services so to have a reason to attract a greater audience to your site is of huge benefit to you.
If you have other services available such as funeral plans, you should ensure these are in a prominent position on your page so your new audience is aware of what you can do for them. People consider their own mortality when coping with loss so it stands to reason they might be thinking about their own funeral and considering their future plans.
SEO (Search Engine Optimisation) refers to the things/subjects people type into search engines such as Google and where your website features within the list of returned websites (answers). Now, you can pay to make sure you are at the top of the list every time, but there are things you can do for free to improve your position on the pages of websites the search engine supplies.
One thing sites such as Google like is external links on your website. Having a link on your website to your notices can help with this. Funeral notice providers such as ourselves have a very strong audience and in providing links to the website of every Funeral Director we publish notices for, on top of our audience numbers and changing daily content, our SEO results are fantastic - bringing us to the top of most related searches on Google.
Linking your own website to another that has strong SEO in place such as funeral-notices.co.uk, will help your own SEO results.
Once people in your local communities become aware that you have regularly updated notices on your website they are likely to return to your website again to look at who has passed away in their area. We hear time and time again that people turn straight to the funeral notice pages of their local newspaper and we know from our own website statistics that we had 1,204,913 unique users viewing 17,166,980 pages 2,981,291 times in the month of April alone.* By providing notices on your website you can also benefit from a returning audience in the same way we do.
Several providers charge for this service. We are really proud that as part of our ongoing commitment to give something back to Funeral Directors, we can provide this service completely free.
We partner with Funeral Directors across the UK to provide notices on their website. Each Funeral Director receives additional benefits as a thank you for partnering with us. These include:
- Free 1/3 page testimonial advert in the Reach Plc paper of their choice.
(where there is no newspaper locally, we will place this advert on the landing page of the closest Live news site eg. Yorkshire Live, Bedfordshire Live)
- Your logo and website details added to an indexing advert featured in your local paper AND/OR the landing page of the local news site as above.
Online notices are vital for families not wanting a notice in print and allow us to provide free online notices to any UK Funeral Director, regardless of their location. Online notices are usually charged at £30 + VAT.
Online notices are also an important marketing tool for Funeral Directors, increasing your online presence. Every notice shared by families includes your branding and a link to your own website.
- Three free online adverts appearing on your listing and personalised web page as well as beneath every notice we publish for you, promoting services you offer.
All of the above benefits are completely free, with no contract or subscription costs.
Our notices also come with the option to provide online donations; really important during the last year. Again this is a service without subscription or contracts.
We provide you with a page on funeral-notices that displays your complete notice history; a mixture of 'print and online' notices and online notices. We then ask you to create a button on your website eg 'Funeral Notices', 'Online Obituaries' or 'Notices & Donations' and paste the link to your notice history page behind it, ideally opening in a new window (ensuring visitors return to your site once they are done viewing their notices).
A good example to look at is one of our Funeral Directors in Gloucester:
SC & BS Cocks
And Jukes Funeral Services in Lichfield, where we do not have a print title so all of their notices are online:
Jukes Funeral Services
For help getting notices on your website, or for more information, please contact us using the button below and an Account Manager will be in touch.
Thank you for reading.
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* Source Google Analytics (GA) 1st - 30th April 2021.